What happens when the sun sets at 5 pm and your sign remains in the dark? Your business disappears from view! Welcome to our latest blog post, where we’re about to shed light on the importance of illuminated signs, just in time for the approaching winter season. As the days grow shorter and visibility becomes limited, you need effective signage solutions to stand out among the competition. In this article, we’ll discuss the importance of illuminated signs in the winter months, discover different types of illuminated signs, and highlight examples from right here in your local Fredericksburg community.
Why are illuminated signs important in the winter?
With the winter season setting in, the value of illuminated signs becomes increasingly apparent. Here are three reasons why they are indispensable during these shorter, darker days:
- Enhanced Visibility: The primary benefit of illuminated signs in winter is their ability to boost visibility. According to a study conducted by the Lighting Research Center, illuminated signs are key to determining a sign’s legibility and attention-grabbing abilities. As daylight dwindles during early evening hours, illuminated signs make sure that your business remains visible, even after the sun has set. This extended exposure helps potential customers locate your establishment easily, increasing foot traffic and the likelihood of generating new business.
- Brand Recognition: In a season dominated by longer nights, illuminated signs not only guide customers to your doorstep but also make your brand memorable. A well-lit sign serves as a constant reminder of your presence, reinforcing your brand identity and messaging even during the nighttime hours. The iconic McDonald’s brand is a perfect example of the visually captivating power of an illuminated sign, capturing and keeping customer attention since the 1940s.
- Safety and Security: Winter weather conditions can be unpredictable. Well-lit signs and pathways ensure your customers can navigate your premises safely. Additionally, they contribute to a sense of security for your clients and your business by discouraging unwanted activity during evening hours. For more insights on safety and visibility benefits of illuminated signs, you can read the United States Sign Council Foundations’ report about On Premise Sign Lighting, researched by the University of Penn State.
Local Examples
Building Signs are a timeless and effective way to illuminate your brand. Often mounted on the exterior of your establishment, they make your business easily identifiable, day or night. Building signs are available in various styles, such as backlit signs, front-lit signs, or custom designs matching your brand’s aesthetics.
Channel Letter Signs are a popular choice for businesses seeking a sophisticated and eye-catching look. Comprising individual, three-dimensional letters or shapes, each illuminated from within, these signs not only enhance visibility but also add an elegant touch to your storefront.
Exterior Signage offers a wide range of options, from LED lightboxes to neon signs and projecting signs. Customizable to suit your branding, these signs effectively attract attention, especially in high-traffic areas.
Electronic Message Boards provide a dynamic way to engage your audience. They can display various messages, from promotions and announcements to real-time updates.
Don’t let the winter darkness obscure your potential. Contact Distinct Sign Solutions today, and let us light the way to a brighter, more prosperous future for your business. Your brand deserves to shine 24/7, and we’re here to make it happen. Get in touch with us to discuss your illuminated sign needs and start a luminous journey to success.