Is wide format printing the right move for your business?
In today’s competitive market, local businesses need effective signage to stand out, attract customers, and enhance their brand visibility. While traditional signage options like building and monument signs are still the go-to for establishing a strong brand presence, wide format prints offer a flexible, cost-effective alternative for locally-owned businesses. This free resource guide explores 5 reasons why local businesses might choose wide format printing over traditional signage.
Reason #1: Cost effectiveness
For many businesses, managing expenses is a top priority. Wide format printing is an attractive choice for businesses that need to create professional signage without stretching their budgets.
Michelle Wilson Realty Group opted for a durable banner as their wide format print. This approach provides a cost-effective branding solution, allowing the business to maintain a strong local presence without the higher costs of more permanent signage options.
Reason #2: Seasonal events
Local businesses often need to respond quickly to market changes, seasonal promotions, or special events. This is where wide format printing excels, offering the speed and flexibility to produce and update signage rapidly. They can be created in a fraction of the time it takes to produce traditional signage.
Fredericksburg Christian School (FCS) prepared for a back-to-school event using wide format yard signs. These signs were produced quickly and strategically placed to convey essential information and provide clear instructions to students and parents. The versatility of these wide format prints allowed FCS to effectively manage traffic flow, welcome visitors, and share important event details—all with the same convenient prints.
Reason #3: When size matters
There are situations where large-scale signage is needed, but traditional building signage is too impractical to use. This is where wide format prints are useful. They offer a cost-effective solution that provides maximum impact without the need for a permanent installation.
To advertise a commercial property available for lease, Cushman & Wakefield | Thalhimer opted for a large, high-visibility banner. Rather than committing to a traditional building sign, this wide format print provided a temporary solution that still effectively drew attention to the space.
Reason #4: Flexible wayfinding and navigation
Accessible signage plays a vital role in helping customers navigate to your location or specific areas within your business. When it comes to creating clear, directional signs, wide format printing offers several advantages over traditional sign types. This cost-effective and flexible solution is ideal for producing wayfinding signs that can be quickly updated or relocated as needed.
RingSpaces, a local coworking space, utilized yard signs created through wide format printing to help visitors navigate to their parking lot. By strategically placing these signs, RingSpaces ensured that event attendees and daily users could easily find parking without confusion. This simple yet effective use of wide format prints enhanced the overall customer experience by making navigation straightforward and stress-free.
Reason #5: Building hype
When it comes to business, building excitement is a big part of success. Wide format printing offers an effective way to generate a local buzz with “Coming Soon” signage. As Coatings Central prepares for its grand opening, a large banner makes sure the community is aware of the store’s upcoming launch. The wide format print will be on display as an interim branding solution until their new sign is ready.
Bringing it all together with wide format prints
Wide format printing provides local businesses with a versatile, cost-effective solution that makes a big impact. From building long-term brand visibility to quickly adapting to changing needs, wide format printing offers the efficiency and flexibility necessary to meet diverse goals.
At Distinct Sign Solutions, we understand that every business has unique signage needs. We’ve got you covered with comprehensive signage solutions–all under one roof. Whether you’re looking for durable, permanent signs or flexible, temporary options, contact us today to get started with a free consultation.